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  • Corporate Social Responsibility and Stigma Management : Normalization Strategies for Dirty Work Schneider, Natalie M. 2020 Proceedings of the International Association for Business and Society , Vol. 31 , S. 129 ff. ( Zeitschrift ) Englisch 2155-2568 | 2160-6900 10.5840/iabsproc20203113 Abstract

    Workers of stigmatized jobs classified as dirty work normalize the physical, social, and/or moral taint of their occupation to cope with the negative aspects of their daily work. Such normalization strategies include recalibrating, reframing, and refocusing (Ashforth & Blake, 1999). Social identity theory proposes that individuals seek to identify with a positively perceived in-group, and dirty work literature suggests stigmatized workers use these normalization strategies to separate their personal and work identities. Additionally, corporate social responsibility meets the instrumental, relational, and moral-based motivational needs of employees, suggesting it may serve as a pathway for managing negative aspects of an occupation. Thus, as a part of the Discussion of New Perspectives on CSR and CSP in the 2020 IABS virtual conference, this proposal theorizes corporate social responsibility initiatives as a possible organizational level intervention to help dirty workers normalize their work and manage its associated stigma through applications of social identity theory.

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    Business and Professional Ethics | Conference Proceedings | Social Science

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